Programs

November 27, 2021, marks Small Business Saturday, an American shopping holiday held each year on the Saturday following Thanksgiving in the U.S. It is considered one of the busiest shopping days of the year and draws millions of people to retail shops across the country. If you’re planning to start the holiday season with some shopping, consider supporting small businesses on Small Business Saturday.

Small businesses account for approximately 99.7 percent of all businesses in the United States, according to the Small Business Association. A Civic Economics Study in Grand Rapids, Michigan revealed that for every $100 spent at a small business, roughly $68 stays in the local economy. Do your part to help other small businesses by trying some of these creative ways to support small businesses during November and all year long.

Get the Word Out

Word of mouth remains one of the most powerful forms of advertising. According to Nielsen, 92 percent of p